MyBeefCheckoff Can

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MyBeefCheckoff Can Jenny Senn, Diane Henderson and Chuck Adami
Jenny Senn, Diane Henderson and Chuck Adami --- Jenny Senn helps manage “Senn-Sational Jerseys,” the dairy farm where the Senn family has been breeding and developing a fully registered herd of award-winning Jersey Cattle for more than 30 years. The herd includes more than 550 milking cows and 550 young stock, in addition to about 900 farmed acres. Jenny is a current Cattlemen’s Beef Board member, has been active with the American Jersey Cattle Association, the South Carolina and Saluda County Jersey Cattle associations, and the South Carolina Cattlemen’s Association. She is a former recipient of the Young Jersey Breeder Award from the American Jersey Cattle Association. Diane’s responsibilities for the Cattlemen’s Beef Board include development and dissemination of newsletters, Board updates, presentations about the beef checkoff, and other checkoff information to Board members, state beef councils, other industry organizations, producers and importers. Diane has been with the Beef Board since 2001. Previously, she was a senior industry specialist with Standard & Poor’s, where she analyzed trends in retail and consumer-products industries, including agriculture. She also has served as managing editor of Jackson Hole Magazine, a book editor for Homestead Publishing, and as a newspaper reporter and editor. Much of her writing and editing background centered on cattlemen’s issues in Wyoming and Colorado. She holds a Bachelor of Science degree in journalism, with emphasis in political science, from the University of Colorado at Boulder. She is the proud mother of a son, Nate, 15, and daughter, Bailey, 13. Chuck is the president and CEO of Equity Cooperative Livestock Sales Association, which is Wisconsin’s largest and the nation’s second largest independent livestock marketing agency. Currently, Chuck is the president of the Wisconsin Beef Council. He also serves on several state and national agricultural boards, including the National Cattlemen’s Beef Association-Federation, where he is a member of the operating committee, and the National Cattlemen’s Beef Board where he is vice chairman of the Livestock Marketing Council. In addition, he is chairman of the Wisconsin FFA Foundation Board and a member of the FFA sponsors board of directors, is a director on the Wisconsin Livestock Identification Consortium, a director on the National Council of Farmer Cooperatives, and is a director and a member on the executive committee of the National Livestock Producers Association. Most recently, he became advisor to the board of directors of the Professional Dairy Producers of Wisconsin.

Tuesday, October 20, 2009

Checkoff's Social Media Efforts

now that World Dairy Expo is over, visit MyBeefCheckoff online!
Monday, October 05, 2009

Another Terrific Expo!

Beef Checkoff Program Highlights Dairy Beef to Thousands of Producers and Consumers
Thursday, October 01, 2009

Thursday off to a cooking start at World Dairy Expo

Thursday is off to a great start at World Dairy Expo
Thursday, October 01, 2009

Here's the Beef!

Dairy beef producers get the scoop about the beef nutrition and quality assurance
Thursday, October 01, 2009

Kicking Things off at the Beef Checkoff Booth

Off to a busy morning telling the great story about how dairy producers are beef producers too.
Thursday, October 01, 2009

At the dairy expo

The talk this morning
Thursday, October 01, 2009

Cooking up Filet of Sirloin

Beef Checkoff Team Draws Expo Visitors With Waft of Sizzling Beef
Tuesday, September 29, 2009

Market Cow & Bull Beef Quality Audit

Stop by and visit with the beef checkoff about Dairy Beef Quality Assurance programs.
Monday, September 28, 2009

Beef Checkoff Returns $5.55

Economic study concludes that the Beef Checkoff Program gives producers return on their beef checkoff investment.
Friday, September 25, 2009

An Auction Market Perspective

An auction market perspective on sharing the beef checkoff message

Friday, September 25, 2009

Getting Involved In MyBeefCheckoff

The beef checkoff encourages producers to get involved.
Wednesday, September 23, 2009

Senn-Sational Reports On MyBeefCheckoff

Senn-Sational Jersey's owner Jenny Senn will be on hand at the beef checkoff booth at World Dairy Expo.
Tuesday, September 22, 2009

Dairy Beef Isn’t Just Ground Beef

Visit with the beef checkoff to find out how dairy producers are beef producers, too.
Monday, September 21, 2009

Dairy Producers Are Beef Producers, Too

Dairy producers play a vital role in the beef checkoff
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